Using social media platforms to growing business is no longer optional these days. It has become an essential way to reach your target customers, gain valuable insights, and grow your brand. Even though you still love marketing your brand with billboards, or TV and radio ads, the fact remains that, social media marketing for business has to be part of your marketing strategies this year and beyond. This article is focused on ways you can use social media to grow your business overnight.
Social media have been tested and proven as an essential platform to grow your business overnight by reaching your customers, gain valuable insights, and grow your brand. If you are avoiding this all-powerful communication tool, you are certainly missing out on an incredible opportunity to connect with amazing audience.
But what is using social media to grow your business?
‘Social media to grow your business overnight’ refers to the use of popular social media platforms such as Facebook, Twitter, and LinkedIn etc. by companies with the goal of promoting their products and services to their target audiences.
Millions of people across the world use social media platforms for personal reasons (my aunt, Madonna, et cetera), but brands may also operate social media accounts and use them for marketing and communication.
Social media can be use used by large or small businesses as a tool for achieving numerous tasks such as to create brand awareness, engage with customers, promote content, generate leads, perform market research, analyze competitors, gain insights on their audiences, or collaborate with influencers. That’s a lot of bang for your buck, considering that social media platforms are all free to join.
22 Ways to use social media to grow your business:
You may be a very busy business person who doesn’t have enough time to follow all those helpful links we have just listed above! However, here is a full rundown on just ways you can use social media to grow your business overnight.
1. Utilize Infographics
Number one on my list of how to use social media to grow your business overnight is Infographics utilization; this is one of the perfect blends of image and content. They post as a single picture, but they can share as much information as a fully developed white paper.
Find out how infographics can effectively work for you in social media and include them as possible as you can. Honestly, infographics are the most effective tools to make your social media account more appealing and valuable for customers.
2. Add Social Media to Emails
Adding social media to emails is yet another good way to use social media to grow your business overnight. For a moment, first, meditate on the sheer volume of emails you send out daily. Secondly, think of the blank space at the bottom of those emails is if you are not including any links. You can now see a very easy way to encourage new followers via emails. Just make the link to your social media accounts part of your email signature.
3. Utilize SlideShare
SlideShare is another way to use social media to grow your business overnight, it is a digital presentation website built on a social media platforms. That means you can use it to create tutorials or overviews, and share them on all your social media platforms to reach the world and naturally promote them as well.
4. Become a Customer
Become your secret shopper is another way you can use social media to grow your business overnight; you can do this by following your own social media accounts. (You have to create a separate personal account with different name to do this.) By following your own accounts, you can now get the true customer experience thereby improving from your inside feedback.
If you are a new business and recently made your social media account, maybe you no one is buying from you because you have no customers. So, you need some customers to attract new ones, so you can ask your friends or family members to buy from you and review them. You can also take a step further by buying something for you from your business.
5. Follow the Competition
Be sure that you’re following your competition’s social media platforms. Following each other does not necessarily mean promoting each other, of course not! Following your competitors helps you in tracking their promotional or business activities, and they are probably going to follow you.
Keeping an eye on each other is pretty standard in the online community and may even boost your connections in the industry.
6. Use Social Customer Service
Using social customer service is yet another way you can use social media to grow your business overnight. Since you are expecting complaints, why not take the bull by the horns and simply use social media as a form of customer service? You won’t just deal with complaints, but questions, concerns, and how-to as well – publicly where you can build trust with others.
7. Utilize Hashtags
Utilizing Hashtags is another effective way to use social media to grow your business overnight. It helps you connect your post to a greater trend. And that means others who may not have found your accounts before may find you when you all follow a particular trend or account. Use hashtags to be part of a group or make up your hashtags to start your own.
8. Make Appealing Visuals
The sixth way to use social media to grow your business overnight is by making some attractive and appealing videos and images. How many times have you seen stock images or recycled screenshots?
Do not let your social media pages to become boring, create your videos and images by taking updated screenshots and creating new digital videos and images. You can take some beautifully appealing pictures at random to use on your accounts.
9. Encourage Content Sharing
Encouraging content sharing is another great way to use social media to grow your business overnight. You are posting content on your social media pages. Ask your followers to repost or share the content that appealed to them also. It can be in the form of a contest, or perhaps a simple call for assistance.
Just ensure you are honest in dealing with entries, and don’t steal someone’s work without giving credit or prizes. You can also give special discounts or coupons to the customers who reposted or share your content in their circle.
10. Research Other Options
Another way to use social media to grow your business overnight is to research other options. Stay on top of more than just what the competition is doing. There are always new forms of media and social media platforms being introduced. You should always stay current and dig into lesser-known options to see where you can become an innovator or pioneer.
11. Watch Your Youngest Users
Be reminded that those who have always had the internet at their fingertips, they are “digital natives” these are your best indicators of latest trends and marketers. Keep an eye on these younger users to see where you need to head next and stay on top of business.
12. Keep Adapting
Like every other thing in business, you need to constantly adapt, and change with the trends to be able to stay abreast in the industry, and stay current. Strive to keep adapting to what customers know they want, also find out things customers don’t even know they want.
If you are doing online business, be sure to keep an eye on the trends in the industry to enable you stay relevant to the customers’ demands and interests per season when necessary. You should stay active and adjust to the changing needs of customers.
13. Ask Followers to Interact
To effectively use social media to grow your business overnight, asking your followers for new ideas, tips, advice or comments is very vital and yields encouraging results. However, don’t just ask once and relax because they didn’t respond as you anticipated. You need to keep cleverly asking for shares, follows, and likes politely.
14. Publish Unique Content
Another way to use social media to grow your business overnight is to regularly produce and publish new and unique contents. Don’t take the fast and lazy way out and just be retweeting and sharing what others have done before you, or are doing currently. Be the innovator and creator of new content and materials.
Such contents like Images, infographics, videos, and text, are all very powerful tools in social media. When it comes to marketing on social media platforms for instance, you have to be very consistent, and actively engaging. Try to post something at least every two day if not daily on your social media and produce valuable content for the customers.
15. Add Value to The Lives of Your Followers
We all like to be entertained, and fun materials can be valuable. Instructional materials, statistics, and new, innovative ideas are also all ways to impart value into the lives and minds of your followers. Customers like value and keep coming back.
16. Participate in Conversations
Look for conversations that have already started on social media and join in. Share your perspective and perhaps a meaningful link or two for research or support. Gain trust and gain followers. Just don’t gain enemies – avoid the hot-button issues unless you’re ready for the fire. Respond to your customers’ comments and participate in conversations.
17. Keep Social Media Close
Number 12 on my list of ways to use social media to grow your business overnight is to get so many things done by yourself. It can be tempting to outsource all of your social media updating to social media managers or anyone else, please do not do it.
Remember, your social media page is your personal voice, and should be your voice and your words. Not to mention having someone else destroy your company through a poorly chosen post would be pretty traumatic.
18. Be Ready for Criticism/Complaints
This is yet another way to use social media to grow your business overnight. It important that you expect customers that will come with criticisms or complains If you are interacting with them through social media. It’s to be expected, and you should have a plan in place for addressing these concerns or negative posts in a way that satisfies the complainer without hurting your reputation.
If for instance you come across someone posting negative comments about you, your product or service on social media, your reaction should be, first, find out whether it is an unsatisfied customer, or just a bully. If he is an unsatisfied customer, just index him and privately talk with him politely, or send a complimentary prize or gift to relax him or her. But If someone is posting hateful comments just to bully you, then you better ignore him.
19. Try Out Instagram
Instagram is another option that may not scream out “promoting my business!” But that doesn’t mean it isn’t a great idea for… promoting your business! Remember, videos and images have to come from somewhere. Why shouldn’t they come from you?
20. Utilize Snapchat
It is very true that Facebook and Twitter are big and very good for business promotions; the truth you must absorb right now is that the young ones are flooding Snapchat. Therefore, trying out Snapchat can be another profitable way to use social media to grow your business overnight.
Figuring out how best to use Snapchat for your business may be tricky, but it is a healthy challenge and worth giving it all it requires. Many of the big businesses are already using Snapchat as a tool for marketing their products and service, and I can boldly said it is quite a good option out there to attract more customers, especially teenagers.
21. Keyword Optimization
Your social media page can benefit from a bit of Search Engine Optimization (SEO). Do not forget, keyword optimization is very appropriate in your social media posts. Social media posts are routinely wind up in search engine result pages, most especially videos. Try to use related keywords for your product.
You should also understand that the keywords you use would be different for different accounts. Additionally, the SEO of your social media is very crucial because it helps your page to rank better.
22. Do Not Give-up
Finally on ways to use social media to grow your business overnight is don’t stop. Too often social media accounts go dormant or get neglected in light of other aspects of your business. If you stop using your social media account, you’re certainly going to suffer – you’ll have no presence left to help you out!
Social media marketing is a daunting task that can easily consume a great deal of time and effort, especially if you’re trying to stay in control of your accounts. Your best strategy is to make a plan, make your plan fit in the time you have available, and then update your accounts regularly with necessary adaptations for best results!
In Conclusion
In this article, I have shared with you some of the most beneficial tips and techniques to use social media for marketing and branding purposes. Whether you are a small or big business, you have to do social media marketing to get more experience in the market and access more customers. You should have all the objectives and goals of business clear in your mind.
Try to think about the needs of your customers and make your content and social media posts more relevant to the demands and needs of customers. Connecting social media would allow you to drag the traffic of one social media platform to the other. It is important to communicate with your customers more often to build trust. You should make your blog and website mobile-friendly, especially those linked to social media accounts.
Infographics are one of the most efficient tools to make your social media more valued for customers. You can offer a special discount to the customers, who share your posts in their circle. Using these techniques would help you grow your business overnight by carrying out effective marketing.
