With the digital world we live in now, it is virtually impossible to run your business effectively without social media. Think about it as a consumer; when you have problem with the services of any company, what do you think of next?
Do you decide to go to their physical office, or do you try to find their social media page? A survey has shown that most people would pick going through social media outlets. There is no doubt about it; social media is important.
However, as a business owner, social media is even more important to you. It is one of the cheapest ways to discover clients.