A lot of young Nigerians have caught on the entrepreneurial spirit and are trying to make money online. A huge chunk of us that are trying to make money online are putting in efforts in blogging, a field in the online “hustle” that can bring in enough profit if properly handled. Properly handling your blogging involves creating the right content and of course, targeting the right audience. Targeting the right audience is what digital marketers refer to as “search engine optimization” or SEO as it is more popularly known. The truth is, people search for news, articles, stories, jokes etc. on a daily basis, and if you do not know what your target audience are searching for, then you might be writing your content for your self and your friends (and we both know that this approach might not bring in income). Now, if you write for the people who are already looking for your type of content, then there is a very high possibility that you will get visitors and conversations that will ultimately lead to income. SEO is very important in this process of driving quality traffic to your website and today I will be teaching you basic steps to make the SEO of your website but first, you have to understand what SEO is.
SEO NIGERIA: What is SEO?
Search engine optimization or SEO as it is popularly called is both a science and an art. It involves all the steps taken by a website owner or writer to help his or her web page to be ranked high on the results page of the world’s popular search engines which in turn helps drive organic traffic to a website. These activities that help a web page rank highly on the search engine results page are broadly categorized into three:
1. On-page SEO
2. Off-page SEO
3. Technical SEO
What is On-Page SEO?
On-Page SEO is basically everything that you do while writing a post that helps you get higher positioning on search engine results page. This includes your keyword usage, page title, metatags, meta description, insertion of alt tags in your images, internal linking and the usage of your header tags. Now to an average blogger who has never done SEO before, this terms might sound like a mouthful but it really isn’t that complicated. If you are using the WordPress content management system, then you can simply download the Yoast SEO plugin and it will guide you through your on-page optimization as you write. You can also join the digital marketing Nigeria Facebook page here and post questions about your on-page optimization challenges and we will do our best to reply you promptly (it is still a new page so don’t be discouraged by the number of likes. The important thing is that your SEO questions would be answered).
What is Off-Page SEO
Like the name suggests, oof-page SEO is everything you do away from your site that can help you rank higher in search engine results pages. So you are asking; what possibly can you do away from your page that will boost your search engine ranking? Well, there are three important things you have to look into:
1. Link building
2. Social Media
3. Social bookmarking
SEO NIGERIA: LINK BUILDING AS PART OF OFF-PAGE SEO
Link building involves getting quality websites to link to your content. It is considered by many as the most difficult aspect of SEO partly because you might have to actually ask other websites and blogs to link to your content and the question is why would they want to link to you? But if you can create quality content that can be of use to these websites, then they would most likely want to link back to you.
SOCIAL MEDIA AS PART OF OFF-PAGE SEO
Social media is also an integral part of off-page SEO as it helps search engines to understand that the page is important. Besides, social media also gives you backlinks even though the backlinks are nofollow. If you properly configure your social profiles then your SEO would be boosted. Therefore, social media is something you should be giving attention.
Social bookmarking simply refers to using bookmarking websites to build links back to your website. Some of these bookmarking sites include:
SEO NIGERIA: WHAT IS THE WAY FORWARD?
Search engine optimization (SEO) is a very important aspect of blogging and must be taken very seriously by any writer or blogger. However, SEO is not something that can be learned in a single day but we are here to guide you all through your learning process. SEO in Nigeria is a very daunting task, seeing that a lot of the tools for SEO are not customized to take the Nigerian terrain into consideration but like I said earlier, Digital Marketing Nigeria is here to bring you solutions that will work for your website. If you have questions or comments kindly leave them in the comment section and we will endeavor to get back to you as soon as possible. If you are looking for a digital marketing company to help you handle your SEO then shoot us a mail at firstname.lastname@example.org