Digital Marketing Automation Tools for Businesses In Lagos, Nigeria

By February 24, 2019Editorials

What is digital marketing automation? This is the use of software and technologies to make your digital marketing more compelling and efficient on the various online channels we have, and these softwares and technologies help to automate your repetitive tasks possible.

Digital marketing makes use of these avenues, making use of marketing channels that use an electronic device on the internet, and seems to offer new methods to approach customers, and, also giving you insight into consumers’ psychology as when compared to traditional means.

Whether you are a business owner or you are a digital marketer, you need to know ways that will help save you time, improve your customer targeting, optimize both your tactics and your campaign, measure results, give you better leads, and provide you with improved accountability, you need to invest in marketing automation tools.

If you have a business in Lagos and you are looking for a way to automate your digital marketing campaigns, here are some of the tools you can use.

  1. HubSpot: This tool was founded in 2006. It is an inbound marketing software company that deals in business marketing strategy, helping businesses discover potential clients. They make personalized paths that gathers data that helps to show all the marketing campaigns and what they have contributed. Here’s a list of the things that this tool does:
  • Blogging
  • Search Engine Optimization (SEO)
  • Social Media
  • Analytics
  • Lead Management
  • Email
  • Landing pages
  • Marketing Automation
  • Salesforce Integration
  • Ads
  • Calls-to-action, and so forth
  1. Marketo: It was also founded in 2006, and it offers a leading cloud-based marketing software for businesses of all sizes to help build, maintain, and also engage customer relationships. What it offers:
  • Analytics
  • Social Media Marketing
  • B2B Marketing
  • Optimize and Measure ROI
  • Online Marketing
  • Email Marketing
  • Optimize Ad Spend
  • Event Marketing, and so forth
  1. Pardot: This was founded in 2007. This is a marketing automation tool that gives to its users insight into the performance of their campaigns, to help them identify what needs improvement so they can be successful in their campaigns. List of its features:
  • ROI Reporting
  • B2B Marketing Analytics
  • Land Pages
  • Smart Lead Generation
  • Automated Engagement
  • Organic and Paid search
  • Social Media Marketing
  • CRM Integration, etc.
  1. HootSuite: This helps to manage your social media pages. It has a weekly update that gives users the best functionalities to help them engage better on social media. Its features includes:
  • Geo Search
  • Scheduling
  • Engagement
  • Curation of Online Contents
  • Analytics and Reports
  • Social Media Ads Management.
  • Social Media Monitoring and Listening, and so forth

To learn more about digital marketing, kindly sign up for our Digital Marketing Training in Lagos or Abuja


Author Damola

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