Knowing how to write is superb and excellent. Knowing what to write is the main thing. As a content writer for websites and blogs, you’ll realize that a writer who knows less of how to write and more of what to write would do better than one that knows how to write but doesn’t know what to write as much.

This is primarily because of SEO. SEO stands for Search Engine Optimization. Have you ever wondered what actually happens when content is posted online? We can tell you. When content is posted online, search engines such as Google send bots to your webpage. Their aim is to find out what your page is about. This is called ‘crawling’.

Google does this so that when a person searches for anything related to your post, they can bring it up. SEO knowledge is important for many reasons. For one thing, you need to understand SEO if your page is to rank. There are a lot of other talented writers out there who are writing for websites and blogs under the same niche. How then can you surpass them? SEO.

With our knowledge on SEO, we can give your page the right words that will enable Google decide that it has more value than similar posts and therefore put your content out first. The sites that come out of the very first page get the bulk of the traffic.

The sites on the second and following pages are left fighting for the scrapes of traffic left. If you want to make money off your site, your content has to be ranked highly and this can only be done through knowledge on SEO.

Training is important and anyone who says otherwise hasn’t competed and won.  At DMN, each of our writers is trained on ‘how to write content’. There is more to writing content than most know. At DMN, we understand the ‘customers’ speak’. Your customer speak simply refers to what your customers want to hear.

What are those keywords that immediately resonate with their souls and in turn, their pockets? What are those words that you can use to make customers know that you know what it is that you speak of? What are those words that elicit trust in the hearts of your customers? Expert content writing is a mixture of presenting your genuine message and giving your audience what it is they want to hear.

Think of it this way; as a businessman, imagine that you create a product that cures a number of illnesses including cancer. Now, that product is quite powerful and has a lot of benefits. When creating a post about it, what angle should you attack first? If you are skilled, your posts should have tags such as ‘omnipotent’, ‘cures all’, and “cancer cure’.

You simply have to put out the best selling point of that product as it will attract customers and show them what else there is to see. Training is important. It goes without saying that we are trained and with our lengthy experience, have become the best.