Best Website Designing/Development Practices For Businesses
Are you making common mistakes small and medium scale-business website owners make. Websites is a critical meeting point between businesses and customers. Maintaining an optimized site is crucial to acquiring new customers, building credibility and nurturing client relationships.
Yet today, almost 1/3 of Nigerian businesses with websites maintain their website themselves or use a non-tech company, neglecting key site functions that consumers want, like mobile optimization, social network integration and user-friendly design.
Today we are looking at the costly mistake Nigerian business owners make when they try to maintain their own websites without professional advice.
NO CALL TO ACTION
Without a main call to action, customers won’t know why they are visiting your website or what your company has to offer. 93% of small business websites do not display contact email addresses. 49% lack any phone numbers on their home page.
By taking design into your own hands, a business can cause itself headaches and risk having poorly designed sites. 41% of small business owners who plan to improve their websites, say design/aesthetics is the top choice of action.
TIME CONSUMING UPDATES
When you maintain your site yourself, you run the risk of wasting time you could be using to cultivate your business. 64% of businesses find the time necessary to update the website a major challenge. 25% say the cost of maintaining the site is a big hurdle.
Without metrics, businesses are unable to track their progress, their reach or their customer’s habits and needs. 75% do not use analytics tools to measure their websites or email marketing performance. 60% do not feel they have the tools needed to make sense of their site analytics or take to resolve issues.
POOR SEARCH ENGINE OPTIMIZATION (SEO)
Discover-ability is important, helping potential customers find your company. 26% of small-business sites cannot be found in online searches because their website earn a Google Page Rank of zero or have no Google Page Rank.
NO ONLINE MARKETING CAMPAIGN
Reaching out to customers on regular bases with product information is important to your cash flow. 90% of small-business sites do not have any structured online marketing campaign and that is where is also important because we are Nigeria’s foremost online advertising company, visit us for more details
NO SOCIAL MEDIA LINKS
By allowing your customers to share their experience with your brand via social channels, you’re enabling information about your business to reach people you might not have otherwise targeted. 91% lack Facebook widgets. 94% lack twitter widgets.
NO MOBILE OPTIMIZATION
Most people today look at websites on their mobile devices, Without the technology to engage this group, small businesses are missing out on key consumers. 60% do not have mobile websites or know if their website are mobile-compatible.
NO DESIGNATED IT PERSON
Without designed IT help, small businesses risk security breaches or costly mistakes. By going with Alternative Adverts, IT help is included with your website package. 44% of small businesses have been cyber attacked. Give your clients and customers the tools they need to interact with your business and ensure you don’t make these same website mistakes. Check out Alternative Advert for website packages designed to bring your business online success, focus on what matters and leave the website development to the professionals.
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